It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.Īs shown in the latest Census results, the United States is more diverse and multiracial than ever. Multicultural marketing is essential when marketing to audiences with a specific cultural background.
And because multicultural marketing is mainstream marketing.” Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.Īccording to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us.